Andrew Langdell
What can I say about me that hasn't already been left unsaid? I'm working through an idea for a mobile smores food cart, I paint cartoon characters (like the Cookie Crisp Crook and Dog, Cap'n Crunch and Yogi Bear) into pre-existing masterpieces, I work in advertising as a confused account person and I just moved to Portland, OR.
Also, my dog is named Dirk Doggler. Think about it.
Resume- Tweets
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- Creations
- Contact
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Resume
Experience
From copy writing to planning and account service, I’ve spent the past years doing my best to get in touch with what makes an advertising agency hum (It’s the people). My goal is to now help marketing agencies by using my experience in research, account management and creativity to help create things that makes warm fuzzy feelings in the bottom tummies.
Employment HistoryNovember 2009 / Present | Brand Integration Supervisor | BD’M | Mpls
Lead day-to-day management and strategy for multiple accounts in the tech manufacturing, global computing and household cleaning categories.
May 2008 / June 2009 | Account Director & Client Development | Hunt Adkins | Mpls
Led and managed account service for three financial services clients
Direct involvement in creation of brand strategy for current and prospective clients
Developed and executed general marketing to drive agency outreach (email, Twitter, blog, direct mail)
Aided Director of Planning in development of necessary research for new business pitches
Oversaw creation and execution of all agency new business opportunitiesMay 2008 / June 2009 | Account Manager & Jr. Planner | Hunt Adkins | Mpls
Worked on a variety of accounts (food, alcohol/CPG, financial and business service)
Led day-to-day account service (billing, status calls, project briefs)
Conducted research and supported Director of Planning to drive brand strategy (desk research, quantitative & qualitative, persona development)December 2005 / April 2007 | Communications Director | Sensory Logic, Inc. | Mpls
Managed market research projects, research design and data synthesis
Managed creative development of, and wrote content for, www.sensorylogic.com
Editor, designer and content producer for Emotionomics, a book on emotional research
Designed and implemented business development marketingEducation
University of Minnesota, Twin Cities
BA in Communications, minor in Management
Skills
Brand Strategy Development
Quant/Qual Design and Deployment
Desk Research
Photoshop
Final Cut
Basic HTML
Microsoft Office
Diplomacy
Making compressed air rockets from gum wrappers
Etc.
I attended the 2008 AAAA’s Institute of Advanced Advertising Studies.
I love extra sharp cheddar cheese.
I agree with the 66% of Cleveland’s Plain Dealer readers that prefer mustard over ketchup. Mostly because they are completely right.
Currently reading: Collapse and Nudge
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Tweets
- Just posted a photo http://t.co/X4YRk6rN
- Mini trees for sale http://t.co/x7BOrhzu
- Wisconsin Capitol http://t.co/qymQZxpN
- Miike Snow at roseland ballroom http://t.co/yWikd4Ro
- Just posted a photo http://t.co/ehs0n6uF
- Venus from a plane http://t.co/RwhDxYQa
- Quiet House. Loud tub. @ Dodgeville, wi http://t.co/BjEtts9u
- Wow. They flipped a funeral. The Magic Bullet Cast Reunited At Last - http://t.co/6Jf1vV8G
- someone had the same insight as me: problem w/ US cars is their old logos and cars they came on. New cars = new badge. http://t.co/sNZqvpT6
- The power of color. Sneaking Into Pantone HQ on Slate http://t.co/6ZXmrtbJ
- Loved Email Garden - YouTube (via Boxee) http://t.co/6jNruIbK
- Miike Snow makes the floor bounce. Killed it. http://t.co/lzteVvlS
- Hey, we put it in a bottle didn't we? http://t.co/jps4zdbc
- A DRAMATIC SURPRISE ON A QUIET SQUARE - YouTube http://t.co/uL87Z11t
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Posts
Really digging this site design from Labstore Paris. Flexible enough to shine on any platform. http://ping.fm/zIre1
- It's time we agreed: IE needs to go.
Microsoft:
Please, do us all a favor and just get out of the browser game. What does it do for you?
I just HAD to use it to download something and I realized that it truly just ain’t cutting the mustard. More like the cheese. Before you call me all biased, I use your other stuff and like it. But opening IE is like traveling in time to 2009.
Brief aside: Why the hell do I HAVE to use a certain browser to download something? Really. It’s 2012.
But seriously, just do Bing!, the whole Windows/juggernaut thing and keep pushing gaming forward. You’ve moved past web traffic reporting now to bigger and better things.
Let other people do the browser stuff so we can all be happy.
And if it’s a case of “We’re scared to not look like a tech behemoth anymore,” I’ll keep my Hotmail account just to show you there’s still love between us.
Your friend,
/andrew
Occupy Wall Street meets Apple http://ping.fm/CZFCV
How Windows 8 and iOS 5 Stack Up: A Video Comparison | Gadget Lab | Wired.com
Navigated from Wired Top Stories | shared via feedly mobilefeedly. feed your mind. http://www.feedly.com
Best,Andrew Langdell
** Internet is ‘changing our memory’ **
A study shows that memory is poorer when participants expect that information they learn will be stored on a computer for later use.My ability to access the web from my iPhone is completely gone. Unless this comes through. In that case, nevermind. #nobodyinafricacares
Is my ping.fm account working again?
To be alive. To be biking in the final gusts of blustery May. How could one want more. #toliveislovely
How is Andie McDowell making commercials?
Games as Archetypes for Big Thinking http://ping.fm/ul6O6
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Info
- Brand Integration Director at Barrie D'Rozario MurphyMarketing and Advertising | Greater Minneapolis-St. Paul Area, USSummaryWent through the AAAA's Institute of Advanced Advertising Studies (and enjoyed it).
Worked on a variety of accounts in a variety of industries (CPG, specialtiy alcohol, soda, investment/finance, tech, airline, loyalty program, appliances and more).
My favorite part of the game is the upfront strategy and brand development process. Nothing is more rewarding to me than taking a look at a brand landscape (or "brandscape") and helping an organization figure out where they fit in and how to bring that personality to life.Experience- Apr 2012 - PresentBrand Integration Director / Barrie D'Rozario MurphyLead the Dell Large Enterprise and Lands' End accounts. And everything that goes along with that.
- Nov 2009 - May 2012Brand Integration Supervisor / Barrie D'Rozario MurphyWorking with various clients to help them move their brand forward. Everything from strategy to finances to occasional project management tasks. Current clients include an advanced data storage company, the world's leading supplier of high-tech manufacturing equipment (LED, solar, semiconductor), the United States largest airline loyalty program and a new premium cleaning applicance brand. Oh, and I help out on strategy and planning for new business initiatives. I also make the occasional fun video on Friday's to recap the week.
- Mar 2008 - Jun 2009Account Director / Hunt Adkins• Led and manged account service for three financial services clients • Direct involvement in creation of brand strategy for current and prospective clients • Developed and executed general marketing to drive agency outreach (email, Twitter, blog, direct mail) • Aided Director of Planning in development of necessary research for new business pitches • Oversaw creation and execution of all agency new business opportunities
- Mar 2008 - Jun 2009Director of Client Development / Hunt Adkins• Direct involvement in creation of brand strategy for current and prospective clients • Developed and executed general marketing to drive agency outreach (email, Twitter, blog, direct mail) • Aided Director of Planning in development of necessary research for new business pitches • Oversaw creation and execution of all agency new business opportunities
- Apr 2007 - May 2008Account Manager / Hunt Adkins• Worked on a variety of accounts (food, alcohol/CPG, financial and business service) • Led day-to-day account service (billing, status calls, project briefs) • Conducted research and supported Director of Planning to drive brand strategy (desk research, quantitative & qualitative, persona development)
- Dec 2005 - Apr 2007Communications Architect / Sensory Logic• Managed market research projects, research design and data synthesis • Managed creative development of, and wrote content for, www.sensorylogic.com • Editorial, designer and content producer for Emotionomics, a book on emotional research • Developed new business industry marketing
- Mar 2005 - Jun 2005Copywriting Intern / Atomic Playpen-Wrote copy for a produce distribution company website -Assisted with new business development administration
- 2005 - 2005Intern / The Office of the Governor of MinnesotaWrote press releases, gathered clips, did research for events
Education-
2002 - 2004University of Minnesota - Carlson School of ManagementMinor in Management
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2000 - 2004University of Minnesota-Twin CitiesBA in Communications and Business Management
Activities: Sigma Alpha Epsilon, Men's Chorus
Additional Information-
Websites:
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Creations
